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Clustering and Association Modeling Using IBM SPSS Modeler (v18.1) SPVC

课程编号
Course Code
0E048G 课程级别
Skill Level
中级 课程分类
Curricula
SPSS 面授课程编号
Face2Face
Course Code
授课语言
Language
英文 上机实验
Hands-on Labs
价格 (元)
Price
¥ 1850        时      长
Duration
1D
课程描述/Course Description:
Clustering and Association Modeling Using IBM SPSS Modeler (v18.1) SPVC
授课对象/Target Audience:
Modelers, Analysts
预备技能/Prerequisites:
• Experience using IBM SPSS Modeler • A familiarity with the IBM SPSS Modeler environment: creating models, creating streams, reading in data files, and assessing data quality • A familiarity with handling missing data (including Type and Data Audit nodes), and basic data manipulation (including Derive and Select nodes)
课程目标/Skills Taught:
Please refer to course overview
主要课题/Course Outline:
1: Introduction to clustering and association modeling • Identify the association and clustering modeling techniques available in IBM SPSS Modeler • Explore the association and clustering modeling techniques available in IBM SPSS Modeler • Discuss when to use a particular technique on what type of data 2: Clustering models and K-Means clustering • Identify basic clustering models in IBM SPSS Modeler • Identify the basic characteristics of cluster analysis • Recognize cluster validation techniques • Understand K-Means clustering principles • Identify the configuration of the K-means node 3: Clustering using the Kohonen network • Identify the basic characteristics of the Kohonen network • Understand how to configure a Kohonen node • Model a Kohonen network 4: Clustering using TwoStep clustering • Identify the basic characteristics of TwoStep clustering • Identify the basic characteristics of Two Step AS clustering • Model and analyze a TwoStep clustering solution 5: Use Apriori to generate association rules • Identify three methods of generating association rules • Use the Apriori node to build a set of association rules • Interpret association rules 6: Use advanced options in Apriori • Identify association modeling terms and rules • Identify evaluation measures used in association modeling • Identify the capabilities of the Association Rules node • Model associations and generate rules using Apriori 7: Sequence detection • Explore sequence detection association models • Identify sequence detection methods • Examine the Sequence node • Interpret the sequence rules and add sequence predictions to steams 8: Advanced Sequence detection • Identify advanced sequence detection options used with the Sequence node • Perform in-depth sequence analysis • Identify the expert options in the Sequence node • Search for sequences in Web log data A: Examine learning rate in Kohonen networks (Optional • Understand how a Kohonen neural network learns B: Association using the Carma model (Optional) • Review association rules • Identify the Carma model • Identify the Carma node • Model associations and generate rules using Carma